MediaRes identifies the target group to which the marketing campaign is directed and defines the most congenial means to this end, establishing timing and mode of action.
The key points of our strategy consist in enhancing both the product and the brand image: we assign great importance to product visibility in order to stimulate purchases and brand awareness.
We prepare a competitor analysis, processing data related to publicity pressures and the impact on our Clients’ targeted referrals, in order to adopt the most effective and profitable strategy to reach the set goals.